We Add Up is a global campaign that uses 100% organic t-shirts to promote awareness of various planet and eco-related issues. Each shirt features a cause on the back and a number on the front — a unique number just for you that represents your position in that particular “We Add Up” campaign — and comes with a donation to a related cause. For example buy the “Plant Trees” tee and a tree is planted in your name.
They have an enormous selection of tees (some of my favorites being “Eat Less Meat,” “Shower Together,” and “Compost“) but the latest is “We Love Japan.” 100% of the proceeds go to to the Red Cross, Habitat for Humanity, and the Salvation Army towards relief efforts while you get to look thoughtful, trendy, and totally geek-chic hot.
Get it now for $25.