Miss USA 2011 was crowned this past Sunday and the lucky girl to wear the crown for the next year is Alyssa Campanella of California. And she isn’t wasting any time putting the name and prestige to use backing important causes as she’s agreed to appear in the spring 2012 catalog for fair trade and organic apparel brand Indigenous. “I love Indigenous,” she says. You can see her on the brand’s online store now modeling many of their clothes and accessories.

Speaking of accessories how cute is that flower scarf? It’s fair trade and made in Peru of organic cotton and low-impact dyes. $55

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