Indi custom jeansToday is World Water Day and INDI has partnered with the cause to offer custom-fit, personalized jeans that give back — just add the tiny ‘Blood:Water’ embroidered logo to your jeans design and 10% of your purchase will go to the Blood:Water Mission, an organization working against the HIV/AIDS and Water crises in Africa.

INDI allows you to build the jeans of your dreams from the ground up — you get to pick everything from the fit to the fabric to the stitching color and the inseam, all before fine tuning it to fit your particular body. They don’t come cheap (prices start around $150) but as most of us know a well-made pair of jeans that fits comfortably and makes you feel beautiful is practically priceless. Especially if it does some good in the world.

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